15 Ways to Search Engine Optimize Your Site

People often ask me how do I search engine optimize a site so as to achieve a high ranking in search engine. To answer that question, I have listed down 15 ways for your reference.
  1. Keyword Research - Before you do anything to your site, first perform a keyword research (SearchIt! is a very good tool to use for your keyword research) on your site topic. Single out all the keywords that has high profitability value (i.e. high demand and low supply). Compile them to a spreadsheet. This will be your master keyword list. You will be optimizing your site according to this master keyword list.
  2. Find a specific keyword - For every page, select a keyword from your master keyword list that best describes the page content. This will be your specific keyword. Select a few more related keywords. These related keywords will form the barebone of the page content.
  3. Include specific keyword in the filename - This is to inform the spider the relevancy of the page.
  4. Include a page title - Write a page title for every page, making sure that the specific keyword is included in the title
  5. Write a description META tag. Include your specific keyword in the description. Be descriptive and attractive. The search engine will show this description in the Search Engine Result Page (SERP)
  6. Write a keyword META tag - This will inform the spider of the theme and focus of this site.
  7. Include specific keyword in the H1 and H2 tags - Search engine treats words that appear in the header to be important and place more priority on it, so make sure you include your keyword in the header tags
  8. Include specific keyword in the first paragraph - Make sure that your specific keyword appears ONCE in the first 90 characters in the first paragraph of the body text. Search engine spider placea a lot of emphasis on the first paragraph of your body text, especially the first sentence of the paragraph. A point to note: do not place your specific keyword more than once.
  9. Insert keywords into the content - Sprinkle the specific keyword and all the related keywords over the body text. This will ensure that the content is topic focused. Do not artifically stuff keyword into the text. Phrase it in a descriptive way. Also, Google expects a keyword density of 1% - 2% only, so do not overuse the keywords.
  10. Include your specific keyword in hyperlinks - Search engine spider is looking for consistency in your site. By placing keywords in your hyperlinks, you are showing the spider that your site is very topic focus.
  11. Proper link structure - Ensure that all your pages are properly linked. Broken links are frowned upon by search engine spiders
  12. Keyword in image “alt tag - If your page contains images, make sure the keyword is found in the ALT tag. This will show consistency in your site.
  13. Avoid using frame, javascript, flash and dynamic url - Try not to use frame, flash, javascript and dynamic url on your site. They are embedded and Search engine spider cannot read them.
  14. Request reciprocal links from other related site - Google places a high emphasis on back links from related sites. Register with SiteSell Value Exchange. It helps you to find other sites with similar content.
  15. Submit your site - This is the most important thing to do if you want to get rank. In addition, generate a sitemap (you can use free sitemap generator on http://www.xml-sitemaps.com/) and submit to Google regularly. This will inform Google of any changes to your site and help Google to spider your site easier and faster.
Hope these tips help you in search engine optimize your site. If you need any SEO help, feel free to contact me.
"Why build JUST a Web site...
when you COULD build a SUCCESSFUL Web BUSINESS?" - SBI! Site Build It!

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GO! How long does it take to make profits from affiliate marketing?

If you are wondering how long it usually takes to make profit from your affiliate site, it will depend on several factors. In fact, it is not the amount of time that matter, but the strategy you use and the consistency and focus you are giving to your affiliate site.

There are plenty of ways to do affiliate marketing, with and without a website.

If you do not have a website, the fastest way to earn commission is through Google Cash method. Simply put, start a pay-per-click campaign and send traffic to your affiliate link. Alternatively, you can buy solo ads in ezine and send traffic to your affiliate link.
How much can you make: Depend on how deep your pocket is.
Work required: Minimal

if you want to have your own web site (strongly recommend), there are few ways to do it:

One-page Leads Capture Page

Start a one page site to capture the name and email of your leads. This will allow you to follow up with them. In such cases, you will have to offer a free gift such as ebook, video, software etc to entice them to give you their particular. Once they signed up, redirect them to the merchant website.

How much can you make: Ranging from 3 figures to 4 figure income, depending on how well you generate traffic and how well the merchant’s sales copy convert.
Work required: Minimal work needed to set up website, ton of work required to generate traffic.

Blogging

Start a blog and post regularly on the product you are recommending. Do not forget to insert your affiliate links in the end of every post.
How much can you make: Ranging from few hundreds to tens of thousands, depending on how well you write, how regular you write and how useful is your content.
Work required: Blog can generate traffic by itself. Consistent posting is the key.

Build an info site

Unlike a blog, this is a full website with lots of USEFUL and VALUABLE contents. The rationale of building an info site is to establish credibility in your niche and build a close relationship between you and your reader. Once your reader trusts you and your advice, they will buy whatever you recommend.
How much can you make: Up to your imagination. If you have a group of ‘diehard’ fan, you will be able to make profit out from them over and over again.

Work required: Lot of time required initially to build content and traffic. This method is feasible if you are looking at building a long term business.

Depending on the strategy and method used, you will get different result.

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Are You Wasting Your Valuable Web Space?

Are you using your web space to its full potential? I am not surprised if you say “No” because I have seen many webmasters wasting the valuable web space they have.

Other than the usual content pages, there are some other web pages that often go unnoticed by webmasters, resulting in loss of potential revenue. These web pages that I am referring to are the 404 Error page, thank you page and confirmation page.

404 Error page

This is the page where people see when they type in the wrong URL in your website. It could be due to a server failure, broken links or a mistype of the URL. Regardless of what the reason is, surveys have revealed that 40% of the users who see a 404 error page will leave your site and never to return.

Nevertheless, what you can do to retain your users is to first apologise by offering them a free report. Then request them to leave their name and email so you can email the report to them. Alternatively, you can provide a sitemap of your website so that they can navigate around easily. Lastly, put a search box on the 404 Error page so that they can search for the thing they are looking for. This will prevent your users from clicking away.

Thank you page

This is the page your users see when they subscribed to your newsletter, or purchased your products. You can use this space to do back end marketing and up-sell your users by offering related products at a discounted price. Alternatively, you can place information of your affiliated products to further entice them to click on the affiliate links.

Confirmation page

This is a good place to do a joint venture with other webmasters. When your users subscribe to your newsletter, they will be brought to a confirmation page where you can recommend them to sign up for your partner’s newsletter. This has shown to increase your subscriber rate by 20%.

I believe that these are not the only wasted web space out there. Scrutinize your web site and find out all the web space that you can use.

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Are You Already Involved In Affiliate Marketing?

What is the best way to make huge profit in the Internet without any products, any HTML knowledge and any capital? The answer is Affiliate Marketing.

Now, if this is the first time that you have heard of affiliate marketing, surely you have missed out a great deal of money making opportunities. Affiliate marketing is the most profitable business in the Internet now, generating about $350 million in fee revenue every year.

So what is affiliate marketing?

Simply speaking, you help various merchants to promote their products on your website, your visitors like your recommendations, click through your link to the merchant’s website, make their purchase and you earn a commission.

Sound easy? Wrong! To be successful in affiliate marketing, you need to fulfill the following criteria:

You need to have a high traffic website - This is obvious. Every product has its own conversion rate, mostly range from 1% - 5%, depending on how you market the product. For every product you are promoting on your website, you need to have at least 100 visitors before 1 – 5 person will click through and make the purchase. For highly priced product, you might need 500 visitors to get one purchase. On the whole, you need to have at least 10,000 visitors to your site before you can achieve a good affiliate income
Know what you are recommending - This is very important as it involves your reputation. DO NOT promote any products in your website before trying out yourself. Your visitors make the purchase because they trust you. Recommend an inferior product that does not meet your visitor’s expectation, you are losing their trust and at the same time ruin your web reputation. Therefore, recommend only what you believe is really good for your visitors.
Associate only with merchant with good reputation - You do not want to receive late check, or even blank check for your effort, right? You want to make sure that your merchants send the products promptly to your visitor and maintain a good support system. Do a thorough check on the merchant’s background before you promote the products.
Can I make huge profits with affiliate marketing?
Sure, why not? Rosalind Gardner is a great example of someone who has no prior Internet experience and makes a six-figure income every year from affiliate marketing alone. She sells million of dollars worth of products and services on her website every year. She also wrote an ebook “The Super Affiliate Handbook” to share her knowledge with the rest. This book is a must if you want to succeed in affiliate marketing. She will share all the tips and resources that earned her $435,000 per year.

Affiliate marketing is definitely the best way to make profit in the Internet, especially when you do not have your own products. If you are not involved with affiliate marketing, then it’s time to check it out now.

Recommended resources:
The affiliate master course handbook
The super affiliate handbook

"Why build JUST a Web site...
when you COULD build a SUCCESSFUL Web BUSINESS?" - SBI! Site Build It!

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